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May 28, 2015

Ooma Office Business Promoter May Mean More Customers for Small Business


By Steve Anderson
Contributing TMCnet Writer

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Small businesses, particularly in the early days, live and die by the ability to land customers. Inbound customer calls are a great way to do this, but even getting people interested enough to make the call can be a tall order. That's where Ooma steps in with its new Ooma Office Business Promoter, a system that looks to add lead generation systems to normal operations to help get those calls incoming.


The Business Promoter system gives small businesses the opportunity to build business via targeted advertising support and lead generation tools, all helping to encourage potential customers to make the effort to contact the business in question. Those interested in Business Promoter, at last report, need sign up for Ooma Office first, which is available starting at $19.98 a month. From there, Business Promoter users pay for qualified leads, and users get access to activity and performance reporting tools to make sure the supply of leads is as high-quality as Ooma suggests.

The breakdown is sent weekly by email, with 60 day account views available through an online portal. Once users subscribe to the service by submitting a request through the Ooma Office Manager system, a member of the business promotion team contacts the business and starts generating a plan of attack.

Ooma's CEO, Eric Stang, offered up some comment on the new release, saying “Our mission is to deliver communications and other connected services solutions which enable our customers to expand and manage their businesses more efficiently. Our award winning Ooma Office communications platform has always focused on providing small businesses with enterprise-grade features and quality. Now, through Ooma Office Business Promoter, we are leveraging our platform to help our small business customers tackle one of their biggest challenges: getting new customers.”

Image via Shutterstock

This is a great move for Ooma; already able to offer one advantage to small business in the form of better connectivity with voice over Internet protocol (VoIP) service, Ooma can now step in with a “while-you're-here” proposition to help drive further business. This is an approach that's worked well on several fronts; adding convenience stores to gas stations, adding concession stands to movie theaters and other exhibitions, and similar tools have helped bring in more business from current customers.  Ooma stepping in to offer new services to get customers and businesses connected sounds like a smart idea, especially in light of reports that Vonage is proving to be the business VoIP powerhouse operation that Ooma isn't right now, and being able to not only be the organization that offers VoIP service but also offers new customer generation could give it an edge over Vonage (News - Alert).

Ooma may really be on to something with this approach, and it will be interesting to see how many small businesses report success with Ooma's new Business Promoter program. Customers can be tough to come by these days for just about any business, so Ooma's move should be a welcome one.




Edited by Maurice Nagle
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