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June 05, 2015

Wheelings & Dealings: BroadSoft Buys mPortal


By Paula Bernier Executive Editor, TMC



BroadSoft, the company known for outfitting service providers like the telcos with unified communication software, has acquired mobile software company mPortal. Financial details of the deal were not disclosed.


“It is increasingly clear that a ‘one size fits all’ strategy for delivering unified communications is insufficient for meeting the superior and differentiated end-user experiences that businesses demand,” said Scott Hoffpauir, chief technology officer, BroadSoft. “The mPortal acquisition and launch of BroadSoft Design reaffirms our commitment of simplifying how our customers sell, deliver and support UC services, innovating to give service providers a competitive market advantage and accelerating market adoption of unified communications through a superior end-user experience.”

BroadSoft UC-One is the company’s unified communications solution, which can also make other business applications available via a single user interface. BroadSoft Design, meanwhile, allows for the delivery of more personalized and verticalized services by service providers.

In an interview with TMCnet a year ago this month, mPortal founder and CEO D.P. Venkatesh explained that the company is a mobile cloud platform and sells a software stack that acts as an enabling layer. It can recognize what devices people are using, what kind of content they are accessing, and it has APIs to allow for the authentication of  subscribers. The company is also a big proponent of WebRTC, Venkatesh added, saying mPortal has a WebRTC front end to its mobile experience platform.

The company is expected to add $7-8 million in revenue to BroadSoft this year.

BroadSoft’s Asif Rehman, director of solutions product management, in an interview with TMC at ITEXPO Miami earlier this year, talked about growth in the PBX and UC services market, referred to about the migration of many services to the cloud, discussed the company’s work around WebRTC, and mentioned the mobile revolution.

Image via Shutterstock

Rehman at ITEXPO also talked about how BroadSoft software is used by the company and its customers wherever they are. “The office is now wherever you need it to be, and businesses understand that, and the technology is now ready for prime time to deliver that,” he noted.

Earlier this year BroadSoft surpassed 10 million hosted UC lines installed with its BroadSoft UC-One solution, which represents half of the North American market.

“The fact that BroadSoft’s biggest customers have deployed over 500,000 hosted UC seats reinforces our market analysis that businesses are actively seeking out hosted UC solutions, and that adoption is occurring across all market segments – from SMBs to large enterprises,” said Diane Myers, principal analyst at Infonetics Research, who was noted in a BroadSoft press release earlier this year announcing the news. “Surpassing 10 million hosted UC lines deployed places BroadSoft well ahead of competitors, not just in the U.S., but globally.” 




Edited by Dominick Sorrentino
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