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June 24, 2015

World Telecom Labs Creates White-label Mobile VoIP App


By David Delony
Contributing Writer

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World Telecom Labs (WTL) has announced that a major mobile carrier in the United Kingdom is using its VoIP switches to build a VoIP app to rival Over-The-Top (OTT) apps like Skype (News - Alert).


WTL has partnered with Mondial Telecom to build the app.

“VoIP is a high growth market worldwide. WTL has developed a range of products and technologies to enable operators to deploy reliable and high-quality VoIP services,” WTL managing director Leigh Smith said.

VoIP apps like Skype are popular on mobile devices because they offer easy access to contacts across different services and work over Wi-Fi in areas that don’t have mobile coverage or used abroad to avoid expensive roaming charges.

The app that WTL has developed alongside Mondial also works over Wi-Fi while being billed to a subscriber’s account just like regular calls. It also offers higher call quality over 3G and 4G networks.

While carriers would probably prefer that users stick with regular calling services, subscribers seem to prefer the flexibility of VoIP, especially in Europe. With different cultures and languages spread out across the continent, more people have contacts in different countries. Using VoIP is a lot easier and cheaper for people using different carriers than standard voice services. This is likely the reason that WhatsApp is more popular than SMS in Europe.

Image via Shutterstock

Rebranded VoIP apps could help carriers compete with OTT apps. They’re still competing against Skype’s large and loyal userbase, but carriers can still try.

“WTL has successfully filled a huge gap for operators which do not already offer a VoIP service. This deployment has gone really well for our customer,” Olivier Nagelmackers, general secretary of Mondial, said. “Mondial and WTL’s team of experts have delivered a truly converged and scalable service which blurs the lines between fixed and mobile and takes advantage of the proliferation of smart phones in most UK households.”




Edited by Dominick Sorrentino
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