CenturyLink today announced it is expanding all of its VoIP-based products to include Business Communicator from BroadSoft.
That means customers that use the carrier’s hosted PBX and SIP trunking services will have access to the wide array of communications functionality that the BroadSoft BroadWorks software platform delivers – including click to call, feature-rich presence, group chat, group file share, IM, and screen share.
In an interview with TMCnet yesterday, Ted Fitzgerald, senior product manager of CenturyLink, explained that previously CenturyLink offered a soft client that just did voice and video and was provided by a different software company, which he declined to name. CenturyLink, he added, moved to Business Communicator from BroadSoft because of its collaboration-type features. CenturyLink as a result now offers an extremeley cost-effective, full-featured communications suite for all of its VoIP products, he added.
“CenturyLink Business Communicator is a simple solution that can help employees connect and collaborate more easily, respond faster, and work more effectively in teams,” said Thuy Ha, director, product management, business solutions at CenturyLink. “If your outdated phone system is expensive to maintain and doesn’t meet the mobility and collaboration needs of your business, it is probably time to look at all the functionality available with VoIP.”
Mike Wilkinson, vice president of market offers at BroadSoft added that the solution also enables people to work remotely and using their mobile devices. “We are pleased to work with CenturyLink to meet the evolving needs of its business customers,” he said, “whether they are small businesses, midsized firms or large enterprises.”
BroadSoft was an early innovator on the unified communications front, making it easy for businesses to buy and consume its offerings by bundling everything together rather than selling features in a one-off fashion.
As Wilkinson told TMCnet in a recent interview: “BroadSoft is the leading global provider of unified communications software and cloud services. Our core communications platform enables the delivery of a range of enterprise and consumer calling, messaging, and collaboration communication services, including private branch exchanges, video calling, text messaging, and converged mobile and fixed-line services. Our portfolio of services extends beyond UC services as well, to contact centers and technologies such as SIP trunking and WebRTC.”