Colt, a provider of SIP telephony services, recently announced extended availability of its SIP trunking service in parts of Europe. It will now offer Colt VoIP Access to Central and Eastern Europe, and the company plans to expand this availability even further, into Northern Europe and Asia, by the end of the year.
For businesses in those areas, the use of VoIP as a stand-alone telephone service could potentially reduce the costs of voice calls and data transfers over similar lines. According to Colt, it has experienced 40 percent year-over-year growth of sales of SIP trunking packages and has seen substantial demand for such services in Europe and Asia. This has spurred the company to begin this expansion, which should allow it to capitalize on the global growth of the market.
First of all, the VoIP equipment market boomed in the first quarter of this year. At that time, industry professional Diane Myers commented that the growth of $1.3 billion was impressive because it stood out from the typical slow quarter that most markets see. Many companies across the globe are also using enterprise demand for cheaper, more efficient, more reliable calling as a chance to grab what VoIP has to offer. TMC noted earlier this year that, especially in the Asia-Pacific region, telecoms are expanding their networks to cater to demand.
Colt says now that it provides services to businesses in 18 countries in Europe, including the Czech Republic, Luxembourg, Poland, Romania, and Slovakia. The company’s reach will obviously become much greater once this announced expansion takes hold in the rest of Europe and in Asia. It mentioned Finland, Norway, and Japan as key markets that it will soon address.
Richard Oosterom, the executive vice president of voice and services at Colt, appears to believe that the demand in these additional markets will continue to allow Colt to grow. If its witness of 40 percent year-over-year growth in current geographical regions is any indication, the company could be on its way to further success in a number of different regions.