Keeping connected is a high priority for businesses, since so many day-to-day operations rely on a fast connection. To that end, it's little surprise that MINDBODY (News - Alert) looks to RingCentral to provide the tools to better keep connected.

The new agreement between MINDBODY and RingCentral (News - Alert) calls for RingCentral’s Office system to help drive MINDBODY's attempts at better communication among its mobile workforce. RingCentral Office offers a complete cloud-based communications system for larger offices, with reports suggesting it's optimal for over 1,000 users. With RingCentral Office, employees can use a variety of communications devices, from mobile phones to more stationary models like computers and the basic desk phone.

Since MINDBODY offers its services on a global basis—with offices on three different continents—it's clear that the company needs a way to maintain communications and provide its services to its client base of over 45,000 local businesses. MINDBODY, in turn, tapped RingCentral for its ability to work with another major part of MINDBODY's operations, the InContact system. Since RingCentral could provide contact center integration with InContact, and provide a host of other benefits in turn, MINDBODY was ready to work with RingCentral. RingCentral's excellent customer experience also helped, with extensive pre-installation analysis followed by a degree of after-sales support to smooth any rough spots that cropped up. The companies suggested that the integration went so well that RingCentral will be brought in to further an expansion effort in Australia starting in 2016.

MINDBODY's vice president of information security, Michael Hanson, commented on the move: “We’re confident that RingCentral will be able to fulfill our needs with their flexible, integrated product. We’re especially grateful for their professional services team who have worked side-by-side with us to migrate our phone system to the cloud.”

RingCentral has demonstrated here the value of a great customer experience. It's not enough any more to offer a terrific product; rather, market headway comes by offering a top-notch overall experience. The company that is on hand throughout the entire process is the one that's most likely to gain and keep business. As the product grows more technologically-driven, and potential purchasers more likely to have issues of installation and use, having that connection to the business that sold the product is vital to keep doing business with that firm.

Companies that take a “sink-or-swim” approach to after-sales service are likely not to see repeat business, and MINDBODY and RingCentral have demonstrated that point quite well. It's all about the customer experience, no matter who the customer actually is.