From the SIP Trunking Experts

February 24, 2009

FaxBack's NET SatisFAXtion VoIP Line Now Interoperable with Global Crossing SIP Trunking

By Michael Dinan SIP Trunking Report Editor

Eyeing a communications technology that IT insiders are hailing as an emerging industry standard, a Portland, Oregon-based VoIP fax server solutions provider say their flagship products have been certified with a popular SIP trunking service.

Officials at FaxBack, Inc. say their so-called “NET SatisFAXtion VoIP” line is interoperable with SIP trunking from international telecommunications solution provider Global Crossing.
According to FaxBack’s vice president of operations, Quentin Dible, customer demand is rapidly growing for fax-over-IP and one of the first questions that customers ask involves finding the right carrier to deliver the VoIP-fax solution.
“Global Crossing is a key partner for FaxBack, because they provide service plans that are targeted specifically to SMB and enterprise customers,” Dible said. “Our combined offering is equal in reliability to TDM solutions, yet it provides the scalability and integration that the enterprise is demanding.”
Specifically, FaxBack says, combining NET SatisFAXtion with Global Crossing is designed to help customers migrate to Fax-over-IP, gain flexible integration options and eliminate the need to purchase and maintain premise based VoIP gateways or dedicated fax hardware.
Generally speaking, SIP trunking is a service offered by Internet telephony service providers so that businesses can adopt VoIP using their Internet connection. That way, they can communicate with others who rely on the PSTN, since the enterprise IP-PBX is connected to the service provider’s PSTN gateways over the Internet.
As TMCnet reported during an interview at the Internet Telephony Conference & Expo with the head of Stockholm-based Ingate Systems – a company that develops firewall technology and products that enable SIP communications for the enterprise while maintaining control and security at the network edge – SIP trunking is emerging as a market phenomenon.
According to Ingate’s chief executive officer, Anders Eriksson, SIP trunking is taking off and as a standard technology.
And for Eriksson, that means it’s not only the so-called “ITSPs,” or Internet telephony service providers, who are moving toward the technology.
“All service providers are moving into SIP trunking full-speed,” Eriksson told TMCnet. “Not only the ITSPs but also the big incumbents and cable companies. They’re sending representatives here (to ITEXPO) to see what’s going on in the market.”
Officials at FaxBack say they’re working with several solution providers including Evan Gillman, a principal at Transit Broker, LLC, a leading telecommunications sales agency and a Global Crossing master agent.
FaxBack says that for small to medium sized organizations of 5 to 50 users, the NET SatisFAXtion Small Business Edition provides all the features and benefits of a network fax server solution at an affordable cost.
Here’s how the company diagrams its technology:
According to Gillman, the combined FaxBack-Global Crossing solution is a great deal for SMBs and the enterprise, offering a simple usage-based billing model, worldwide availability, and reliable fax termination.
“Customers can use Global Crossing’s SIP Trunking service for fax only or they can leverage the extensive suite of services available across the network,” he said.

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Michael Dinan is a contributing editor for TMCnet, covering news in the IP communications, call center and customer relationship management industries. To read more of Michael's articles, please visit his columnist page.

Edited by Michael Dinan