SIP Trunking Featured Article

June 19, 2009

Cablevision Offers SIP Trunking for Small Businesses

By Amy Tierney
SIP Trunking Report Web Editor

Cablevision Systems Corp. has an offer small businesses won’t want to refuse. The media and entertainment company announced the availability of Session Initiation Protocol trunking from Optimum Business, technology that will allow firms to have quality voice experience.

The Cisco SPA9000 Voice System and Microsoft Response Point are now compatible to operate with Cablevision’s Optimum Voice service. The combination will be available through Optimum Business third-party resellers, as well as select Cisco and Microsoft resellers, Cablevision said.
The new service is designed for customers who want the advantages of a small business IP-PBX, but are looking for lower costs, the company said.
Optimum Voice SIP Trunking includes Direct Inward Dial functionality on a converged voice and data network. Other features include:
  • Immediate ‘Alternate Call Routing’ – Businesses can specify an alternate phone number if an IP-PBX or equipment problem is detected. Calls would then be re-routed automatically.
  • Capacity for 40 DID Telephone Numbers
  • No Additional Installation Required – The SIP Trunking service is activated at the time of installation by the reseller agent. No additional step is required.
With SIP trunking, a business can exchange voice traffic between an IP-PBX and an Internet Telephony Service Provider over a dynamic broadband connection rather than physical line or PRI with the traditional phone company. A SIP trunk can significantly reduce costs and streamline operations, TMCnet reported.
“Cablevision is committed to bringing leading communications solutions to small and medium business customers throughout the New York Metropolitan Area, and with SIP Trunking small businesses now have access to enterprise-grade voice service,” said Joseph Varello, Cablevision’s vice president of voice and small and medium business services, in a statement. “With Optimum Voice SIP Trunking, our business customers’ IP-PBX is connected directly to our network. Our technical certification with Cisco and Microsoft Response Point and simplified provisioning with these market leaders in unified communications will make sure that small businesses have the best experience available.”
Optimum Business SIP Trunking including 40 DIDs and 12 inbound/outbound call sessions for under $400 per month. Each inbound/outbound call session costs $29.95 per month. Business customers can select four to 12 sessions. Each trunk includes 10 DIDs and additional DIDs are available in blocks of 10 for $9.95 per block, per month.
“Microsoft Response Point’s strategy for small business customers is to bring top grade, affordable technology allowing small business to get the operational efficiencies and feature advantages of larger companies,” said John Frederiksen, general manager for Microsoft Response Point, in a statement. “With the combined Optimum Business Voice solution, we are able to do just that.”
Mark Monday, vice president and general manager, Small Business Solutions business unit for Cisco, added in a statement, “Optimum Voice SIP Trunking offers businesses a premium voice experience that matches the quality and value our customers have come to expect with Cisco Unified Communications solutions.”

Don’t forget to check out TMCnet’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP Communications industry. The library offers white papers, case studies and other documents which are free to registered users.

Amy Tierney is a Web editor for TMCnet, covering unified communications, telepresence, IP communications industry trends and mobile technologies. To read more of Amy�s articles, please visit her columnist page.

Edited by Michael Dinan
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