ADTRAN (News - Alert) is the second company to join Cbeyond’s PBX Platform Partner Program at the highest partnership tier. The deal involves ADTRAN’s NetVanta 7000 Series IP PBX (News - Alert).

 

The program allows IP PBX vendors to interoperate with Cbeyond’s voice and data package, BeyondVoicewith SIPconnect. And that means both Cbeyond, the IP PBX vendors and their channel partners can more easily “onboard” customers to these solutions, noted Stein Soelberg (News - Alert), who handles marketing for Cbeyond.

 

It also gives the channel both a hardware component to sell, giving them a one-time revenue source, as well as a service component, meaning an ongoing revenue source, he added.

 

As part of the relationship, ADTRAN and Cbeyond (News - Alert) will make an extensive co-marketing investment, work together on partner recruitment opportunities and joint sales and marketing campaigns designed to generate leads and sales revenue for ADTRAN-certified resellers who are part of Cbeyond’s Channel Partner Program.

 

Cisco (News - Alert) was the first IP PBX vendor to join this Cbeyond program.