From the SIP Trunking Experts

August 31, 2010

iPhone Gets Better with Groundwire --- Acrobit's Caliber SIP Client

By Mini Swamy SIP Trunking Report Contributor

VoIP has changed the landscape of communications with its cost-effective, scalable technology, and mobile software developer Acrobits has registered its presence with its groundbreaking Groundwire, a new business caliber SIP client for the iPhone.  

Although this did excite VoIP users on the iPhone, existing users of the Acrobit softphone couldn't really benefit. Acrobits needed to reward its users with an inexpensive upgrade option.

Given the fact that iTunes didn't offer a viable option for Acrobits to make the upgrade available, an affordable upgrade option didn't seem feasible.

Purchasing Groundwire at full price would be unfair to existing users of the softphone, and in addition, as the existing licensing agreement for the G 729 codec was not valid, users would have to buy another license as G 729 required a separate license for each client or device.

This was unacceptable to Acrobits as it valued its customers and wanted to reward loyal users. Hence, Acrobits offered Groundwire for $2.99 only on Augst30th, and 31st, 2010. Those who wanted the benefit of using the low bit rate and high quality G729 codec could purchase the license at half price, $4.99

Acrobits thus proved itself to be not only a leader in mobile SIP applications, but also demonstrated its commitment to maintain and build customer loyalty as well.

Essentially meant to target existing customers, the promotion was also extended to new customers., who were considering buying an SIP client for their iPhone, or were just waiting for the right time to enter into the world of VoIP.

Acrobits will continue to bring new and exciting SIP clients to the mobile VoIP user in the coming months. Their Acrobits Softphone client for Android is scheduled to be in the market in the month of September and the iPad specific version should be out by the end of 2010.

Acrobits is a privately owned software development company with a focus on mobile software development. The company is based in Prague, Czech Republic and was established in November 2008. 

In a related news release, Aptela, a leading provider of business-class phone service to small businesses and mobile workers nationwide, announced the latest addition to the company’s Aptela Anywhere Apps mobility suite, the availability of the Acrobits Softphone.

Mini Swamy is a contributing editor for TMCnet. To read more of her articles, please visit her columnist page.

Edited by Juliana Kenny
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